Soft Farming is part of the Green Land Blue Planet and aims to promote local growing of fruits and veggies on cities paved areas such as: roof tops, balconies, terraces, patios, ,empty indoor or outdoor walls, city parks, … increasing the cities autonomy regarding fresh fruits and veggies supply. Technology is changing every day improving our life standards, making what was once complicated and difficult simpler and easier, agricultural is not exclude from this evolution. In nowadays, we find high developed cultivation platforms, sensors to allow efficient and automatic supplement of water and nutrients, ultraviolet lights to foment the plants growing, … so it makes no sense to continue viewing self-sufficiency farming as our grandparents did, everything can be simpler and more automatic.

  • Growing your own food

Choose what and what to grow. Pick at the correct maturations point for your taste. Growing a food reserve, for any situation, right next the door. The safety of knowing how the food was grown.

  • Personal Well-being

When properly sized and automatized growing your own food it will be a moment to relax. Picking and seeding will be a pleasant activity to all family members from the age of 4 to 104. Find the inner-peace by losing yourself growing of your own veggies and fruits.

  • Environmental Protection

Take the best out of the available paved areas on cities, making them accessible to fruits and veggies growing. Reduce the pollution associated with refrigerated long course cargo and sophisticated packing. Reduces the pressure to extend rural areas through the invasion of wild natural areas.

Growing veggies and fruits on city paved areas such as: roof tops, balconies, terraces, patios, large streets, parks… is possible, efficient, pleasant and improves the city resilience.

The sustainability is assured by:


Easing the supply of fresh veggies and fruits reducing the need for long distance refrigerated cargo, complex packaging and reduces the impact of an eventual scarcity caused by a rupture on the supply chain.

Greener the cities and improving the CO2 capture.

Precise irrigation will substantially reduce the water demand when compared to the water demand by conventional agriculture. The water savings can be as much as 90%.

Shifting the growing of veggies an fruits to cities will reduce the amount of barriers and traps spread through rural areas to avoid animals such as rabbits, wild boar, deer, blackbirds, ….

Waste reduction many plants (such as lettuce, arugula, chard, watercress, spinach, etc.) allow more than one crops before flowering. Having the farm close to home will allow the picking of the exact amount need. Proximity reduces waste.

Garbage reduction such plastic bags and packaging necessary to ensure the freshness after a long distance cargo.

Increasing the density of production by growing (planting) vertically, with obvious advantages in space optimization.

Reducing the soil and water contamination by allowing the precise control of the use of pesticides on paved areas.

Diversification of plants being grown by promoting the spread of small vertical farms across cities, thereby increasing the overall resistance to pests and adverse weather effects.

Minimize the energy costs and pollution associated with the long distance refrigerated cargo of the veggies from the place where they are grown until the city where they will be eaten.

Relief the pressure to expand the rural areas with intensive agriculture to wild natural areas to increase the veggies growing.

Reducing the use of chemical fertilizers because a better utilization rate of fertilizer by plants can be achieved and will be easier to use organic compounds (fully composted).

Growing veggies and fruits by taking advantage of resources available in cities such as: paved areas abandoned and/or untapped, human resources, organic waste for compost production, rainwater collected on roofs, energy, proximity to the consumer, ....